Dictionary
Make up one's mind
- Spanish word:
-
Decidirse.
- Audio:
Tip
- Spanish word:
-
Consejo.
- Audio:
Decidirse.
Consejo.
Comparative and superlative adjectives are usually an essential part of a slogan or a publicity campaign. Have a look at this video to learn how to use them.
Click here to read the subtitles
COMPARATIVE AND SUPERLATIVE ADJECTIVES
Is a mobile pone as useful as a tablet? Which is the most expensive game console? Are you smarter than your friends when shopping?
If you can answer these questions, you have already begun to learn how to use the comparative and superlative forms. Let’s have a look!
You want to describe the phone and the tablet by comparing size (big/small), price (cheap/expensive) and use (useful).
Pay attention to this mini dialogue:
“I think a mobile phone is as useful as a tablet.
“Yes! And the tablet can be as cheap as a mobile phone”.
You use AS… AS… to express a similarity in the comparison: the phone and the tablet are equally useful and their prices can be similar.
Now, have a look at this dialogue:
“Which is more expensive, a mobile phone or a tablet?”
“A phone can be more expensive than a tablet, but it is smaller, so it is more useful.
When you want to express that something or somebody has a quality in a superior level, you need to add -ER (SMALLER) to short adjectives or use MORE before a long adjective (MORE EXPENSIVE).
But how can we express that something or somebody has a quality in its top level? Pay attention to the next conversation.
When you want to express a quality in its top level, you add -EST to short adjectives (THE BIGGEST) and use THE MOST before long adjectives (THE MOST EXPENSIVE). This is called superlative form.
“I’ve bought the biggest mobile phone in the shop”
“Have you? Then it must be the most expensive too”.
SPELLING RULES
Adjectives ending in Y change it for I: EASY, EASIER, THE EASIEST
Adjectives ending in consonant plus vowel plus consonant, double the last consonant: BIG, BIGGER, THE BIGGEST.
Watch out! There are three irregular adjectives, so you have to memorise them:
GOOD, BETTER (comparative), BEST (superlative)
BAD, WORSE (comparative), WORST (superlative)
FAR, FURTHER (comparative), FURTHEST (superlative)
TO SUM UP:
To use comparative adjectives:
You add -ER to short adjective.
Use MORE before long adjectives.
Remember to write THAN before the second term of the comparison.
To use superlative adjectives:
We add -EST to short adjectives: the smallest
We write MOST before long adjectives: the most expensive
Remember to write THE before the superlative structure.
Now, you are closer to create a great publicity campaign.
This slogan hit a whole generation that used to watch advertisements on TV in the 80s. Maybe you could ask your parents or grandparents about it, and find out what they have to tell, hahaha.
You’ll realize how when you compare two or more products you get important data to take into account before deciding between one or another. That was exactly the idea this slogan wanted to transmit back in the 80s.
Now, you know: search, compare and if you find anything better, get it!
As a shopper, you want to buy the best. As an advertiser, you try to make your product look better, cheaper and the most useful. In these activities you will learn how to use comparative and superlative adjectives to describe different items.
Let’s compare some products before buying them. Remember the rules for comparative and superlative adjectives and match the sentences with the correct picture.
First, choose the correct word for each image.
Then, match the products in pairs according to their similarities and compare them. Write two sentences for each pair using comparative and superlative structures. You can use these adjectives.
COMFORTABLE / TRENDY / EXPENSIVE / ELEGANT / CHEAP / TASTY / USEFUL / HEALTHY / COOL / OLD-FASHIONED / CASUAL
Now it is your turn to sell your product. Choose an item or a product which will be the focus of a short publicity spot. Record a short text about it which contains, at least, five comparative and superlative adjectives. You can listen to this example to get some ideas about how to write your own ad.
There are useful techniques and tips to order information and, this way, make it easier to understand and assimilate it. Some of them are:
Existen técnicas y consejos que son útiles para ordenar la información, y de esta manera facilitar su comprensión y asimilación. Algunas de ellas son:
Useful information or advice
Información o consejo útil.
Example:Thanks for the tips for the final exams.
Gracias por los consejos para los exámenes finales.
In order to know more about it, you can click on this link in the Didactic Guide of the Competence Learning to Learn, section 2.3.1. “I build my own information”, and you will be able to learn how to use some techniques to order and understand information:
Access the website I build my information | Teaching guide - Learning to learn competence (Secondary) (juntadeandalucia.es)
Para saber sobre ello más puedes pinchar el siguiente enlace de la Guía Didáctica de la Competencia Aprender a Aprender, apartado 2.3.1. “Construyo mi información”, y podrás prender a utilizar algunas técnicas para ordenar y comprender la información:
Accede a la web Construyo mi información | Guía didáctica de la competencia aprender a aprender (Secundaria) (juntadeandalucia.es).
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