Atraer.
Evaluar.
Valla publicitaria.
Por un tiempo.
Lanzar.
Exitoso.
Jóvenes.
Sure some music, words or pictures remind you of some advertising campaign that became very popular for a while, those are the most successful advertising campaigns, and they all began as you’re going to learn now.
Definition:
During a period of time.
Durante un periodo de tiempo.
Example:I need to rest for a while.
Necesito descansar por un tiempo.
Definition:
Something or someone outstanding.
Algo o alguien que sobresale.
Example:They’re a very successful band advertising a new brand.
Son una banda de música de éxito anunciando una marca nueva.
A new challenge, a new horizon, opens up before you. Now it’s your turn to become somebody influential on others’ decisions, and this means a great responsibility.
To become a good publicist, you have to be well trained in order to avoid making a false move. It will be important to master aspects such as handling texts, images and sound, consider loyalty rewards, search for sponsors, design merchandising, include discount campaigns, and many more.
Defining well and specifying all these aspects, and many more, will get you closer to becoming a great publicist.
Un nuevo reto, un nuevo horizonte se abre ante ti. Ahora te toca a ti convertirte en alguien capaz de influir en las decisiones de los demás, y esto supone una gran responsabilidad.
Para ser un buen publicista hay que prepararse bien para no dar pasos en falso. Será importante controlar cuestiones como manejar textos, imágenes y sonido, valorar premios a la fidelidad, buscar patrocinadores, diseñar “merchandising”, incluir campañas de descuentos, y muchas más.
Definir bien y concretar todas estas cuestiones, y muchas otras, te podrán convertir en un gran publicista.
You’re exposed to publicity constantly, now you can be in the making up.
ADVERTISING IN 5 STEPS!
1. Set your goal: depending on your objectives you should use a different strategy.
Is it your goal to sell more?
Do you want to attract new clients?
Are you releasing an exclusive product?
Do you want to outstand your values?
2. Know your target: learn who you are selling to, the habits and preferences.
Are your clients youngsters?
Are they women or men?
Do you also sell on the internet?
Is your client from nearby?
3. Best channel: nowadays there are multiple choices for different audiences.
Ages 15-25, Internet, social networks.
Ages 25-40, Internet and public spaces.
Ages 40-50, Internet, public spaces, TV.
Ages 50-90, television.
4. Text and images: creativity is a must!
Focus!
Clear and brief .
5. Launch and assess: your campaign can’t last forever.
When?
Until when?
Assess results.
Definition:
Be attractive, catch somebody’s attention.
Ser atractivo, captar la atención de alguien.
Example:This image will appeal to a lot of people.
Esta imagen atraerá a mucha gente.
Definition:
Evaluate the importance of something.
Valorar la importancia de algo.
Example:The company assesses the results every month.
La empresa evalúa los resultados todos los meses.
Definition:
Start, set going.
Lanzar, poner en marcha.
Example:They will launch the campaign next month.
Lanzarán la campaña el próximo mes.
Match the following statements with the step they belong to in an advertising campaign design:
Create a good slogan for the next proposals, but remember it has to be short, direct and appealing. Record it, paying attention to pronunciation and intonation!
A grocery store needs to sell 500 kilos of bananas before the weekend.
A clothes shop for teenagers is going out of business and wants to sell everything up to 80% off.
This electronics store has the cutting-edge phone exclusive and wants everybody to know.
There’s a new sports shop opening in town and it would like to attract specifically women.
How much you have learned to get here! Everything you learn helps you to achieve the goals you set for yourself.
Reflect for a moment on all you have learned so far. And complete STEP 3 of your Learning Diary (I review what I have learned).
Remember:
Cheer up, you'll do great!
Reflexiona un momento sobre todo lo que has aprendido hasta llegar aquí. Y completa el PASO 3 de tu Diario de Aprendizaje (Reviso lo aprendido)
Recuerda:
¡Ánimo, que lo harás genial!
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