Dictionary
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- Spanish word:
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Destacar, subrayar.
- Audio:
Smart shopping
5. Become a publicist
Are you ready to attract new buyers?
It's time to use all your imagination and creativity to create an impressive advertising campaign to promote local shops.
All you’ve learnt will help you to succeed with your final task.
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Are you ready to attract other shoppers?
¿Preparado para atraer nuevos compradores?
Use your creativity and create a publicity campaign.
Usa tu creatividad y crea una campaña publicitaria.
Promote the proximity shops.
Promociona tiendas locales.
All you’ve learnt to this point will help with the final activity.
Todo lo aprendido te ayudará en la tarea final.
1. Support proximity shops
Imagine you work for an advertising agency, and you have to create a campaign to support small shops and proximity commerce opposite to shopping centers and big malls. Their future depends on you!
- In groups, think of the advantages that proximity shops can offer and highlight them. Maybe you should visit some shops and experience yourselves.
- Identify your different targets and the most suitable channel to reach each of your target groups: teenagers are different from moms or middle aged men.
- Design appealing messages for each one, paying attention to the keys for a good slogan.
- Make clear what message goes to what target and through which channel.
Definition:
Emphasize, make something stand out.
Enfatizar, hacer que algo destaque.
Example:You must highlight your qualities.
Debes destacar tus cualidades.
Clavis dice ... Time to get involved!
A new doubt comes up but, in order to make up your mind, you must think it over and attentively go through all the information available in an active and suitable way.
Consider the advantages and disadvantages of each alternative, since they can both have positive sides.
And, if it were your turn to make a choice and convince other people, what would you do? How would you do it? Sometimes it’s not so easy to give out attractive and appealing messages to convince others.
Have a go! It's not hard!
2. What have I learnt?
In this last step, I am going to ask you to think about what has been the most important thing you have learnt in order to achieve the challenge.
What you discover by thinking, will help you when you have to meet similar challenges in the future.
Stop for a moment and complete STEP 4 of your Learning Diary (What have I learned?)!
Remember:
- Ask your teacher whether you will fill it in on paper or on the computer.
- If you fill it in on the computer, don't forget to save it on your computer when you finish it!
Cheer up, you'll do great!
¿Necesitas más ayuda?
En este último paso te voy a proponer que pienses en qué ha sido lo más importante de todo lo que has aprendido para conseguir el reto que te proponíamos.
Lo que descubras pensando en ello te servirá para cuando tengas que alcanzar retos parecidos en un futuro.
¡Para un momento y completa el PASO 4 de tu Diario de aprendizaje (¿Qué he aprendido?)!
Recuerda:
- Pregunta a tu profesor o profesora si la rellenas en papel o en el ordenador.
- Si la rellenas en el ordenador, ¡no te olvides de guardarla en tu ordenador cuando la termines!
¡Ánimo, que lo harás genial!
Lumen dice ... The digital society is waitting for you
There are lots of free software programs that you can use to carry out the different types of tasks contained in this project.
Besides, you can resort to social media for the broadcasting: Internet sites that connect and favor communication among people.
Visit the Digital Competence Guide; these links will help you with your assignments:
- Access the website Suitable programs for each task / Digital competence guide (juntadeandalucia.es)
- Access the website Participation in digital society / Digital competence guide (juntadeandalucia.es)
Lumen dice...
Existen muchos programas de software libre que podrás utilizar para hacer los distintos tipos de trabajos que se te plantean en esta tarea.
Aparte, podrás ayudarte para la difusión de las Redes Sociales: espacios de Internet que sirven para conectar y comunicar a las personas.
Visita la Guía de Competencia Digital; estos dos enlaces te podrán ayudar con la tarea:
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