Presentation

Text

THE MESSAGE IS OUR WORK

We are not one but many

NGOs

NGOs are non-profit associations which work for social, economic and environmental development. There are different causes:

• Fair trade.
• Minorities.
• Human rights.
• Environment.
• Animal protection.
• Humanitarian aid.

Find an NGO

There may be NGOs in your neighbourhood, but you can also find them online.

Search online:

• Use search engines.
• Type key words to filter results.
• Use NGOs’ official sites and social media.
• Find other webs for a double check.
• Identify main and secondary ideas.
• Find out how to contact the organization.

Tips to understand:

• Listen and watch actively.
• Skim: read quickly or superficially the text.
• Scan: read to find specific information.
• Summarize or paraphrase what you hear.
• Pay attention to non-verbal cues.

A ROLL-UP

A roll-up can be a technique to make your NGO’s cause be known and attract new members, collaborators, donors or volunteers.

“Write for the rights.”

“Making Wikipedia speak. Everyone should have access to free knowledge.”

Sections of a roll-up

a) Name, logo and slogan.
b) Message.
c) Contact details.
d) Image.
e) Name, logo and slogan:

NAME, LOGO AND SLOGAN

HELP WITHOUT BORDERS

“When we give CHEERFULLY and accept GRATEFULLY, everyone is BLESSED.”

GREEN LEAVES

“Volunteers do not necessarily have the TIME; they just have the HEART.”

A slogan is a catchy phrase that often uses positive and descriptive words. 

Remember:

• Brainstorm a wordlist related to your organization.
• Keep it simple.
• Use powerful words and phrases as cheerful, blessed or heart.
     

MESSAGE

Your goal is to encourage your audience to support your organization through a message that reaches them. 

 Write an informational text that:

• Provides details about the goals of your organization. 
• Explains to your audience what your NGO has achieved in the past. This will make your organization reliable.
• Defines what your NGO wants to improve and how.
• Bullet-pointed lists:

Ordering key information in a list is a great way of telling the reader what they need to know.

Example:

About 300 000 hectares have burnt in Spain in 2022.  Destroying our forests is also killing animals' natural habitats, producing carbon dioxide emissions hence deteriorating human health.

Our NGO protects our forests, as our volunteers help by planting trees, picking up garbage, helping with firewalls or just by donating.

Will you be our next forest saver?

CONTACT DETAILS

Make it easy for people to contact or collaborate with your NGO. You can:

• Give your website, email or social media.
• Create a QR code
• Add a phone number or bank account.

    Contact:

    www.greenforests.com

    info@greenforests.com

    @greenforests

    +44 7654 140681

CONTACT DETAILS

Find or take pictures that represent the problem or work done by the NGO:

• Situations of necessity.
• Volunteers helping those in need.

Use original pictures if possible:

• Clean the lens.
• Use natural light.
• Avoid the flash, contrast and backlighting.
• Find a tripod or support.
• Frame your scene and place the protagonist of your photo in the middle.

DESIGN OF A ROLL-UP

1. Layout

Its form should look formal but at the same time friendly.

It should include text, images and also organizational and graphic aids.

The more important the information, the easier it should be to read it.

2. Fonts

Convey the main messages with different font sizes.

3. Colours

Use different colours or a palette according to the aims and the feelings you want to convey.

• Green is associated with nature or relaxation.
• Blue with sobriety, loyalty and calm.
• Red with passion, energy and dynamism.
• Yellow with courtesy and positivism and happiness.
• Purple with wealth, wisdom and spirituality.