2.1. Are you an influencer?

Caso práctico

Watch the videos below. They are connected to influencers and social media.

Pay particular attention to the expressions and language that is used.

Prepare yourself to discuss those ideas practising the language you have been exposed to.

Keep track of the language for your exam, both the presentation and the interaction.

Video on Youtube

The presenter reviews the following ideas:

  • Generation Z may not be able to interact in the real world, it may even lose its ability to use sarcasm
  • Social media is not going to disappear, rather, it is moving forward another step which may imply a next generation "social life"
  • We may have to redefine "meaningful friendships"
  • The social landscape has not been altered "yet"
  • Social media isn't just frivolous. It has helped topple a dictator, organize a protest and even solve a crime.

Comment on the above ideas with your peers. Try to use the language that you have listened to.

Video in Youtube

The presenter reviews:

  • Generation Z
  • Messaging and Chat bots
  • Investing in influencer marketing
  • Instagram stories
  • Video taking center stage

Do you know what a bot is?

How often do you encounter a bot? 

Share your thoughts on the five trends.

Do you agree or disagree with the trends? Why or why not?

Video in Youtube

The women that speak about "microinfluencers" go over the following issues:

  • being more relatable
  • being smaller and more intimate
  • people not understanding the work that is behind the scenes
  • creating your aesthetic and niche (remember the difference in BrE and AmE pronunciations)
  • being authentic and true to themselves
  • responding to followers

Share your opinion on the character traits of a "microinfluencer" with your peers.

Are you an influencer? How so?

What would your niche be?